Develop and execute advertising campaigns, promotions, promotion of weather.com on The Weather Channel cable network, direct marketing campaigns, and guerilla marketing tactics.
Coordinate program measurement and tracking.
Manage budget.
Bachelors degree.
Consumer marketing experience, 4 to 5 years.
Hands on experience in Internet marketing programs.
Strong interest in emerging technologies. Desire to keep abreast of new web technologies and trends. Energized by the rapidly changing environment of the world-wide-web.
A working knowledge of all elements of the marketing mix (advertising, promotions, public relations, trade shows, collateral, direct mail, and research), including the creative process, in order to execute tactics that deliver on the marketing strategy.
Ability to identify brand building opportunities and ensure consistency in all products and communications produced.
Ability to direct work flow, handle multiple projects simultaneously, and identify problems and determine solutions in order to execute tactics that deliver on the marketing strategy.
Ability to manage outside agencies to ensure brand alignment.
Communicate with cross-functional groups successfully to ensure consistency and that each group’s goals are met.
Strong interpersonal skills.
Ability to manage personnel effectively.
Ability to manage a budget efficiently.
Presentation skills.
