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Job Title: Senior Manager, Affiliate Marketing Communications
Location: Atlanta
Position Number: MAV004
Career Band: 6
JOB DESCRIPTION:
To strategically support and reinforce The Weather Channel (TWC) brand to affiliate distributors through effective marketing communications. To lead the development of TWC affiliate marketing communications strategy. To reinforce distribution goals and objectives by developing and implementing marketing communications solutions/tactics that achieves those goals (for the core network, for local products/services and local ad sales). This individual will be responsible for understanding the affiliate’s business situation and marketing dynamics, and the continued evaluation of the evolving market conditions, in order to develop effective, integrated local marketing strategies.
RESPONSIBILITIES:
- Lead the development of Affiliate Marketing Communications strategic plans and tactics, including evaluating needs and identifying opportunities.
- Develop aggressive and innovative marketing communications solutions/tactics to reinforce TWC distribution goals and affiliate sales objectives.
- Participate in overall development of Affiliate Marketing strategic plans and tactics.
- Manage the Affiliate Marketing Communications group, currently consisting of two direct reports: responsible for a) defining goals and tracking progress and b) developing and coaching.
- Direct & manage Projects including budgets, timelines, and resources to insure activities are completed on time and within budget.
- Direct & manage projects’ creative processes, whether internal Creative Services or external Agencies, to insure activities are strategically on target, and on time.
- Support internal partnerships through strong communications¾ with Affiliate Sales, Marketing, Local Digital & New Media, Programming, Creative Services, etc¾ by gathering input, reporting progress and results.
- Determine measures for effectiveness; report on and be accountable for results.
- Execute various tactics which can include creation of brochures, one-sheets, PowerPoint slides, posters, video demos, promos, ads, binders, kits, premiums, stand alone or complete campaigns, etc.
- Lead the development and implementation of other affiliate marketing programs as determined by the Affiliate Marketing Team
- Participate in distributor meetings and trade events/shows.
- When approved to implement, manage the development and maintenance of TWC affiliate website.
QUALIFICATIONS (Knowledge/ Skills/ Education):
- Knowledge
- A degree in Marketing or Communications is required. 7-10 years work experience in marketing communications is required. Knowledge of the cable industry a plus.
- Extensive knowledge of Marketing and a keen understanding of brand development.
- Strategic planner who understands the value of strong communication
Skills
- Ability to listen and communicate ideas in order to get support for tactics; ability to recognize precise, persuasive sales communication; ability to identify issues and clearly state solutions
- The ability to develop creative solutions and recognize effective, creative design.
- Experienced in the application of marketing communications processes and resources, such as, research tools/sources, graphic design and print production, video/audio production, media buying, advertising, etc.
- Computer proficient in word processing, spreadsheet and PowerPoint.
- Advanced project management capability—experienced with managing outside agencies.
Internal candidates please contact your HR representative.
External candidates please send resume to: or fax: (770) 226-2959 ATTN: Jobs
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